Azure is a cloud computing software that is relatively new being founded in 2010. The second product analyzed is Microsoft Azure. I landed on these three due to the degree in which they dominate their individual field. The products and services that I will be analyzing include: Windows Operating System, Microsoft Azure, and the Xbox One. I chose this company because of my daily use of their products. The company that I have chosen to showcase is Microsoft. It’s no wonder that a product like Windows lands itself under the “cash cow” quadrant. When you stop to consider Windows sells its operating system to many desktop and laptop manufacturers, the numbers begin to add up. Although I was amazed to see that the actual percentage of Windows usage is so high compared to the nearest competitor, in hindsight it’s not all that surprising. The nearest competitor, Apple, coming in with their own operating system, Mac OS, accounts for only 12.52% of the market share. Starting with their best known service, Windows OS, I was amazed to see that their market share for this particular service made up an astounding 82.88%.
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